Saturday, March 29, 2025

LinkedIn Posting Plan for SWMM5 Enablement

 Here’s an effective, manageable content schedule optimized to grow your followers and build authority on LinkedIn:


Weekly Content Plan

Posts (2–3 times per week)

  • Monday: Insightful tip or industry news commentary

  • Wednesday: Short story, personal lesson, or client/project success

  • Friday (optional): Poll, question, or interactive content to drive engagement

Monthly Content Plan

Article (1 per month)

  • First Tuesday of each month: In-depth, evergreen content demonstrating your expertise

    • (e.g., How-to guide, detailed case study, industry analysis)

Newsletter Schedule

Newsletter (Bi-weekly, every two weeks)

  • Every second Thursday: Regular deep dive or themed insights related to your core expertise

    • (e.g., Newsletter on wastewater modeling techniques, trends in water infrastructure, or software tips)


Monthly Content Calendar (Example):

Week Monday (Post) Tuesday (Article) Wednesday (Post) Thursday (Newsletter) Friday (Optional Post)
Week 1 Industry Tip or News Publish Article Personal Story or Lesson Interactive Poll or Question
Week 2 Quick Tip or Insight Client Success or Project Update Publish Newsletter
Week 3 Trending Topic Commentary Personal Story or Lesson Interactive Engagement Content
Week 4 Educational Nugget or Insight Client Success or Project Update Publish Newsletter

Best Practices to Maximize Impact:

  • Consistency is key: Stick closely to this schedule to train your audience to expect your content.

  • Engage promptly: Reply to comments on posts and newsletters promptly to drive algorithm visibility.

  • Repurpose content: Turn insights from articles and newsletters into short posts to maximize content efficiency.

  • Promote strategically: Share articles and newsletters via posts to boost visibility and reach.

Would you like a tailored list of topic suggestions for each content type, or does this schedule meet your current needs?

No comments:

LinkedIn algorithm prioritizes content based on several factors for SWMM5 Enablement

 The LinkedIn algorithm prioritizes content based on several factors: 1. Initial Engagement (First Hour) Your post is shown to a small ...