Here’s an effective, manageable content schedule optimized to grow your followers and build authority on LinkedIn:
Weekly Content Plan
Posts (2–3 times per week)
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Monday: Insightful tip or industry news commentary
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Wednesday: Short story, personal lesson, or client/project success
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Friday (optional): Poll, question, or interactive content to drive engagement
Monthly Content Plan
Article (1 per month)
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First Tuesday of each month: In-depth, evergreen content demonstrating your expertise
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(e.g., How-to guide, detailed case study, industry analysis)
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Newsletter Schedule
Newsletter (Bi-weekly, every two weeks)
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Every second Thursday: Regular deep dive or themed insights related to your core expertise
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(e.g., Newsletter on wastewater modeling techniques, trends in water infrastructure, or software tips)
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Monthly Content Calendar (Example):
| Week | Monday (Post) | Tuesday (Article) | Wednesday (Post) | Thursday (Newsletter) | Friday (Optional Post) |
|---|---|---|---|---|---|
| Week 1 | Industry Tip or News | Publish Article | Personal Story or Lesson | Interactive Poll or Question | |
| Week 2 | Quick Tip or Insight | Client Success or Project Update | Publish Newsletter | ||
| Week 3 | Trending Topic Commentary | Personal Story or Lesson | Interactive Engagement Content | ||
| Week 4 | Educational Nugget or Insight | Client Success or Project Update | Publish Newsletter |
Best Practices to Maximize Impact:
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Consistency is key: Stick closely to this schedule to train your audience to expect your content.
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Engage promptly: Reply to comments on posts and newsletters promptly to drive algorithm visibility.
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Repurpose content: Turn insights from articles and newsletters into short posts to maximize content efficiency.
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Promote strategically: Share articles and newsletters via posts to boost visibility and reach.
Would you like a tailored list of topic suggestions for each content type, or does this schedule meet your current needs?
