The LinkedIn algorithm prioritizes content based on several factors:
1. Initial Engagement (First Hour)
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Your post is shown to a small portion of your network.
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If it gets good engagement quickly (likes, comments, reposts), LinkedIn shows it to more people.
2. Content Relevance
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LinkedIn evaluates if your content aligns with your network’s interests.
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Posts related to your industry, professional insights, or trending topics typically perform better.
3. Quality of Engagement
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Comments are weighted more heavily than likes.
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Thoughtful, conversational comments boost reach significantly.
4. Dwell Time
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How long people spend viewing your post (reading text, watching videos).
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Longer dwell time signals high-quality content, which gets prioritized.
5. Connections and Network Effect
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Content is first shown to 1st-degree connections.
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High engagement expands reach to 2nd- and 3rd-degree connections.
6. Consistency and Activity
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Regular posting and interacting (commenting, engaging) increases visibility.
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Inactivity or sporadic posting may limit your reach.
7. Post Types
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Currently, documents (PDF carousels), native videos, and polls tend to perform well.
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External links usually reduce organic reach unless placed strategically (e.g., in comments).
8. Creator Mode and Hashtags
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Activating Creator Mode and using relevant hashtags helps LinkedIn categorize your content and show it to interested audiences.
Tips to Improve Reach:
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Encourage genuine comments by asking questions or prompting discussions.
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Post consistently (2-3 times per week ideally).
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Optimize your profile and engage actively with others' posts.
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Avoid external links directly in posts; instead, place them in comments after initial posting.
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Respond quickly to engagement to fuel further interaction.
Understanding and leveraging these factors can significantly boost your visibility on LinkedIn.
